News, interesting topics, and trends

Benefits of Gamification for Small and Medium E-shops

In the Czech Republic, according to experts, there are currently more than 50,000 e-commerce shops in operation. In 2020, we spent 223 billion crowns in them, and this year the amount is estimated to be around nearly 300 billion. E-commerce accounts for more than 13.5 percent of the total retail turnover. What role does gamification play in the success amid such high competition? Why is it a good weapon for small and medium e-commerce shops against large players?

Gamification and Stores

Gamification is an effective tool for increasing revenue, even for businesses that have brick-and-mortar stores. Through online applications, it's possible to positively motivate customers, making them look forward to visiting the actual store. Specific examples can be found later in the article.

How gamification increases the conversion rate of an e-shop

The conversion rate, or ratio, shows how many visitors to your website become your customers. How does it all work? And what should you definitely avoid?

Gamification in e-shops

Jan Amos Komensky held the famous vision of "School through play." There is no doubt that children enjoy playing. But can a similar approach be implemented in the world of commerce? Can shopping in e-shops be a game? Experience shows that it can. The solution is well-designed gamification.

GDPR and Social Networks

The American company Meta was fined 390 million EUR (over 9.3 billion CZK) for violating GDPR rules on its social networks Facebook and Instagram. What is GDPR actually about? And what are the rules when it comes to social networks specifically?

The Best Streaming Platforms

The popularity of short videos, known as reels, is increasing worldwide. They are watched exclusively on mobile phones by 80 percent of people. It's entertainment that is immediately available. Do you know the most popular platforms for instant sharing of these reels?